Product Reveal: NEW & IMPROVED Liquid Matte lipstick | مجموعة أحمر الشفاه لكويد مات بتركيبة مطوّرة



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When we launched our Liquid Matte Lipstick in 2016, it was truly revolutionary and a first of its kind formula – hydrating, pigmented, long-wearing… but that was 6 years ago 😱 in a very different industry! You guys know we’re all about innovating, and we knew we owed it to you guys to kaizen this formula and give you guys a liquid liptick that’s better than ever!!
Over the years, we’ve heard alllllll your comments and reviews, and challenged our manufacturer so it’s exactly what you guys want (and better). Here’s why we’re OBSESSED with this new & improved formula:
-1 swipe application
-8hr wear
-Ultra-comfortable
-Vegan formula-Transfer-proof
-Streak-proof
-Smudge-proof
It’s also:
-Infused with L.O.V.E. complexion (lycopene, olive oil, vitamin A & E, essential fatty acids) 
-16 versatile shades (8 OGs and 8 new shades!!)
-FSC certified & recyclable carton
Soooo excited for you guys to try the new shades and formula, you’re going to love them!! #Launching17January EVERYWHERE

Check out the shade guide here: ..(read more at source)



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23 Comments

  1. please bring back the Huda beauty LIP LINERS !!! please :'( the new ones are not the same , its too difficult to be precise with such creamy lip linerssss

  2. Please bring back Girlfriend and Venus

    the best thing about this product apart from the formula was the wide range of nudes and Girlfriend was one of the best!

  3. All my best to you on your improvements and all the hard work, I'm sure your products are excellent.
    However, i truly believe women now a days are going overboard with their makeup, not to mention the ALL TOO OBVIOUS multiple surgical procedures. It's one thing to take care of oneself and who doesn't want to look attractive, but many women have lost the notion of the word "natural" and of "less is better" and many women look more like plastic manequins than real human beings…….truly not attractive, to say the least.

  4. Wish you changed the applicator and packaging instead of the shades. I love icon as well and wifey but my third fave.. you discontinued it looks like. 🙁 girlfriend was so beautiful! Ugh 😩 good thing I didn’t pan my last one yet. I won’t be buying anymore of your liquid lipsticks due to that and the large packaging.

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