Why Hoyeon Jung's Look Is Unique | Analysing Celebrity Faces Ep. 9



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Today, we’re taking a deep dive into Squid Game star, Hoyeon Jung (aka Sae Byoek or Number 67 in the show) to understand why Western audiences are so smitted by her look all of a sudden, and how she fits into both Eastern and Western beauty standards to play her typecast role in the show as a cutthroat rouge.

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21 Comments

  1. To address the Twitter criticism, the video is titled 'Why Hoyeon is attractive to a Western Audience,' not to a Korean audience or an East Asian one. She fits Western beauty standards and the West is a melting pot of different racial groups and ethnic features. Twitter incorrectly strawmans this into suggesting that the video is fitting her to Eurocentric beauty standards which is incorrect. Eurocentric standards prefer features closer in shape and size to the Eastern Beauty standards, so that is false.

    A personal favourite comment of mine: 'She's hot because she's hot… now stop????'
    "She can't be attractive if she's not white"

    That is not the message of this video at all. There are plenty of WOC models much like her for IMG and Wilhelmina with the exact same features but of native american or south asian ancestry, we've even done an interview with one of them. The focus is not on her skin colour but her facial features, which unsurprisingly are not exclusive to a particular race. Having 'wide cheekbones' and a 'well-formed jaw' cannot be claimed by a particular race, and the message certainly isn't that shes attractive exclusively for fitting a certain beauty standard. Rather, her look is unique from what we've come to see of Korean actressess (from a Western perspective), as these facial features are rarely cast for the reasons given, and are opted for a softer, cuter looking face by directors. I'm happy that we're seeing a fresh new set of faces.

    Twitter likes to use a lot of words out of context, because it's an echo chamber of misinformation:

    šŸŒ‘ Eugenics: a set of beliefs and practices that aim to improve the genetic quality of a human population, historically by excluding people and groups judged to be inferior or promoting those judged to be superior.

    No where in the video, or ever on the channel does it promote excluding less attractive people, people with disabilities, those with deformities or significant disadvantages in social and dating environments. Every video, right from the very first has highlighted the psychology behind why as humans, we discriminate based on looks, to raise awareness of the double-standards that exist in our society.

    From the very first beauty culture videos discussing ethnocentrism and its impact on beauty standards: https://www.youtube.com/watch?v=dzqM0e09CZc
    To acknowledging cross-cultural similarity in beauty standards between Sengalese tribes and Scottish Immigrants: https://www.youtube.com/watch?v=Q2afARZAiLI

    This channel has always been as inclusive as possible, and virtually every beauty standards video or discussion on beauty, includes as many different geographical regions and ethnicities as possible to fit in a 10 minute format.

    šŸŒ‘Phrenology: Phrenology, the study of the conformation of the skull as indicative of mental faculties and traits of character.

    One of the first, the very first things you learn in first-year psychology is differentiating the outdated methods of phrenology as proposed by Franz Gall, from modern-day psychology practice. The definition of phrenology refers specifically to the attribution of mental characteristics, where originally, Gall believed that the shape of the Neuro-Cranium (the part that houses the brain) was influenced by how much you used certain aspects of your soft-tissue brain to push the skull outwards in those regions.

    This is very far from modern-day anthropometry (the science that defines physical measures of a person's size, form, and functional capacities). In other words, anthropometry is an actual branch of science you can find in your local anthropology department in your local university, whereas phrenology is an outdated practise based on in-tanglible evidence (i.e. thoughts, mental ability).

    šŸŒ‘This channel is racist/fethishizing/fatphobic

    No one on our team, in the entirety of the qoves team, is a straight white male (that should not even have to matter, but twitter's facts are wrong, big surprise). From the start of the channel, as a POC myself, all we've done is focus on increasing inclusivity in discussions of beauty. In the past our company has produced AI that addresses the issue of black and brown skin tones being discriminated against by machine algorithms to improve fairness (qoves.com). We've worked on skincare that specifically caters to under-represented skin tones and ethnic groups, we've covered beauty standards from South Asia and East to show the differences in how they address beauty, we did our research exhaustively for those videos, much like any other.

    There is an element of beauty that is subjective, and a part that is objective, much like with all things in life. There are certain design elements in a car that make it more striking, or 'sporty' than a Kia Caravan, and designers call this a design language (Donut Media: https://www.youtube.com/watch?v=2w9Ae44iWUA). The same can be said for faces, as plastic surgeons, anthropologists, psychologists, dentists and orthodontists have known since early antiquity. As covered on the channel, certain traits can give a face a more 'neotenous' or child-like look, compared to those that give it a sophisticated and 'high-fashion' look. You know this, I know this, Tiktok covers this extensively, so why the double-think in saying that beauty is purely subjective?

    šŸŒ‘ Race Science

    What the hell is race science??? I must have taken the wrong degree.

  2. idk if itā€™d be possible, but could you discuss faces like ryujin from itzy? sheā€™s commonly known for being both ā€œhandsomeā€ and ā€œbeautifulā€ and iā€™m interested to know how her face and overall vibe contributes to that.

  3. I donā€™t get why East Asian countries like women with infantile looking pointed chins and almost non-existent jaw bones. Itā€™s interesting because if you asked other races whatā€™s one thing attractive about East Asians, most would say the strong bone structure. Yet you have Asians getting complex surgeries to reduce their jaws. Weird.

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